Archive for October 2011
As the President of the Information Marketing Association, I host monthly coaching calls for info-marketers who have questions and are trying to launch their infopreneur business. Here is a question from Ted in California about Information Test Marketing using the Internet. Since this is a common question, I decided to prepare an article about this challenge to help you.
You can create a great product, but it is worthless if there aren’t bunches of people ready to buy it. How do you determine if there are enough people interested in your product that you can actually begin advertising and marketing? I recommend taking your time and read the book “The Ultimate Guide to Google AdWords” by Perry Marshall and Brian Todd. Go step-by-step through that book and create a survey that asks, “What is your biggest question about…” whatever your product or business is. Then, go and invest in Google AdWords and test a couple of ads against each other to see which generates the most views.
The amount of clicks your ad gets will determine whether you will be able to generate enough interest to market it. On the landing page for your ad, have a form that includes a question similar to, “What’s your single most important question about _____” Fill in your subject in that blank. Then give them a place to give you their email address. You’ll learn if there is a market for your product to find out their greatest question and receive their email address. A Google AdWords campaign will help you get started quickly. Soon you’ll start compiling a list of common questions. You can send out an email to everyone who’s given you a question and tell them you’ll host a teleseminar to address the five most common questions on the phone.
If you live out in the country and don’t have access to cable or DSL (digital subscriber line) service, how can you get high-speed Internet service? Simple – Satellite Internet. But who has the highest speeds and the best prices? Read on …
What is Satellite Internet Service?
Instead of using your phone line or a cable line to access the Internet, satellite service uses a satellite dish to capture then redirect a satellite Internet signal to your computer. Because satellite service does not have the bandwidth restriction that dialup service does, satellite service is up to 50 times faster than dialup.
High-speed satellite service is available to anyone in the United States who has an unobstructed view of the southern sky.
What Equipment do I Need?
In order to get satellite service you need a satellite dish to capture the signal sent by an Internet provider, and an uplink and downlink modem.
Which Provider Has the Highest Speed?
Of the four major Satellite Internet companies, HughesNet offers the fastest speed available – 5Mbps download speed which is 50 times faster than dialup.
It’s closest competitor, WildBlue offers upload speeds up to 1.5 Mbps. The next two providers, SkyWay and StarBand also offer speeds up to 1.5 Mbps.
How Much Does it Cost?
Thanks to the competition between satellite providers, prices have come down in recent years. For instance, you can get 1 Mbps service from HughesNet for $59.99 per month. That includes free installation, 24/7 technical support, and anti-spam and anti-virus protection. You also get a 30-day money-back guarantee.
WildBlue’s 1 Mbps service is $69.95 per month, SkyWay’s 1.5 Mbps service is $79.95 per month, and Starband’s 1 Mbps service is $69.99 per month.
The Bottom Line
If you want a super-fast Internet connection that lets you surf web pages like flipping through the pages of a magazine … an always-on connection that lets you talk on the phone while you’re on the Internet … and the ability to download music and video files in seconds instead of minutes or hours … then satellite Internet service is what you’re looking for.